Day-to-Day Duties
- Conduct page optimization for search engine marketing
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords